The REBA constitution drafted in 1924 states; “To secure for its members the benefit of united effort and concerted power, to the end that the evils and annoyances connected with the transaction of the business of real estate and real estate brokerage, shall be abated; to promote good fellowship and fair dealing in such business.”

Today, REBA strives to maintain those ideals, to elevate the transaction of real estate beyond salesmanship to a higher standard. Setting aside competitive impulses for the sake of our clients, celebrating each other’s achievements, and championing each other successes while offering our clients the best representation possible.

Representing properties in La Jolla (or any high-end community) is a different kind of experience. Homes often see multiple improvements, remodels and full tear downs between owners. Not many communities see that level of change in housing stock. Most developments or subdivisions outside La Jolla offer 4-7 variations on a theme that even 10-15 years down the road are still evident. In La Jolla, each property is unique and not like the other, meaning you must see it to be able to sell it. The REBA caravan is the best way for an agent to educate themselves on the La Jolla market and allows them to speak confidently to their client(s).

Selling real estate can be a trial in self-motivation. However, having an organization like REBA creates a community of contemporaries to draw on. Meaning, you have a constant resource for brainstorming, partnering, and support. Attending the weekly caravan meeting gives agents the opportunity to watch the best agents in the business ply their craft. Many REBA members network and often put together deals before, during, and after the caravan meeting. Having been a part of La Jolla for almost 100 years, we have seen many changes to real estate, yet REBA’s longevity suggests our core principles endure.